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32319785
31687400

2636 East 1st Street, Blue Ridge, GA 30513

ZT
GA 266327
Marcus & Millichap - Atlanta
EA
GA 407938
Marcus & Millichap - Atlanta
Listed by Marcus & Millichap - Atlanta
$3,300,000
60 days on market
Updated 16 days ago

Blue Ridge Plaza

Details
APN BR03 04J
Property Type Retail
Sub Type Convenience Store, Storefront (+1)
Square Footage 53,453
Units 13
Cap Rate 9.00%
NOI $297,666
Occupancy 100%
Tenancy Multi
Brand/Tenant Dollar General
Price per SqFt $62
Year Built 1977
Buildings 1
Stories 1
Acreage 4.630
Ground Lease No

53,453 SF Retail Center | Blue Ridge, GA

Marketing description

Retail • 2,208 SF • 1 Unit

Investment highlights

BLUE RIDGE PLAZA | VALUE-ADD TOURISM-SUPPORTED RETAIL CENTER | BLUE RIDGE, GA

• 53,453 SF multi-tenant retail center delivering stable Day-1 cash flow in a tourism-driven small-town market with seasonal upside

• Located in a mountain destination market, Blue Ridge benefits from strong seasonal and weekend visitor traffic

• Positioned along E 1st Street (Hwy 76), the primary commercial corridor through Blue Ridge

• Trading at an attractive basis in a low-supply market – ideal for private capital or 1031 buyers seeking yield in a destination location with weekend/seasonal traffic spikes

• Barriers to entry due to the topography of Blue Ridge

STRONG LEASING MOMENTUM | 4 NEW LEASES IN PAST YEAR

• Recent momentum with 5 new deals (Hartman Law, Pueblo Cantina, Ollie’s Donuts, Barber Shop, & Pepper and Sons BBQ) showing demand for local/service tenants in a limited-competition node

• Anchored by BodyPlex (22,000 SF) and Dollar General (12,000 SF) – proven operators that create daily-needs traffic

• 23% credit tenancy overall with average tenant tenure of 6.2 years – mix of fitness, dollar store, and local retail/service

STABLE DAY 1 CASH FLOW | FUTURE MARK TO MARKET OPPORTUNITIES

• Service-oriented strip center anchored by a national credit tenant and a large fitness operator in a tourism-supported small-town market.

• Weighted average in-place rent $9.79 PSF – 16% below CoStar 1-mile asking of $11.59 PSF (Cushman & Wakefield Q4 2025 market rent reports $15–$20 PSF)

• Several tenants expire in the next 5 years with no options – Concentrated lease rollover profile provides ability to drive NOI through renewals and re-tenanting

• Small-market supply constraints and tourism demand support long-term rent growth potential

DOMINANT E 1ST STREET POSITIONING | MAIN TOURIST CORRIDOR

• Direct frontage on E 1st Street – the primary through-town road capturing inbound traffic from Atlanta/Chattanooga and Aska Road cabin rentals (feeds Hwy 515 at 20,300 VPD)

• Positioned within Blue Ridge’s primary retail trade area yet physically separated from big-box cluster — creating a unique service-retail node

• Irreplaceable hub for weekend/seasonal visitors – surrounded by limited competition

POPULAR MOUNTAIN TOWN | 150M+ ANNUAL TOURISM IMPACT

• Blue Ridge functions as a regional recreation destination supported by lake activity, outdoor recreation, and second-home ownership

• Tourism-focused economy with strong short-term rental presence contributes to recurring weekend and seasonal consumer spending

• Gradual residential and cabin development continues along Lake Blue Ridge and the Aska corridor

• Massive visitor draw: Blue Ridge Scenic Railway (200k+ annual riders), Lake Blue Ridge (boating, cabins), Appalachian Mountains (hiking, fall foliage), generating $150M+ annual tourism impact (Visit Georgia 2025 reports 1M+ visitors to Fannin County)

• Key drivers: Fannin Regional Hospital (800+ employees), tourism/short-term rentals (3,000+ Airbnbs, $100M+ revenue per AirDNA 2025), Georgia Appalachian Trail access – developments like Aska Corridor luxury cabins and Lake Blue Ridge custom homes fuel seasonal spikes

Listing Contacts

ZT
GA 266327
Marcus & Millichap - Atlanta
EA
GA 407938
Marcus & Millichap - Atlanta
Listed by Marcus & Millichap - Atlanta

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Loan Amount
$0.00
Annual Debt Service
$--
$--
Annual Cash Flow
$297,666.00
$24,805.50/mo

Valuation Metrics

0
DSCR
9.02%
Cap Rate
9.02%
ROI

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