Comfort Inn & Suites Weston - Wausau
Newly-branded Comfort flag opened 2025
Marketing description
P&E Hotel Advisors is privileged to present the opportunity to acquire a fee-simple interest in the Comfort Inn & Suites Weston - Wausau, a 60-key upper-midscale hotel located at 5810 Schofield Avenue in Weston, Wisconsin.
RGI trajectory: 47.1 (2022 independent) → 31.8 (2023 conversion) → 54.9 (2024 Comfort Y1) → 78.2 (2025 ramping) → 95-105 stabilized target.
The property was repositioned from independent operation to the Comfort Hotels flag in 2024, with a full renovation completed in 2025 — offering a turnkey, fully-renovated asset positioned to capture the rate improvement runway as the brand stabilizes.
Trailing-twelve-month total revenue (through April 2026) is approximately $1.30 million, with continued topline momentum through early 2026.
The asset is repositioned and fully renovated, sits directly adjacent to one of Wisconsin's largest bowling and entertainment centers, and is located in Central Wisconsin — a historically stable and consistent lodging market.
Bowling Tournament Demand Cycle
The Wausau corridor hosts rotating USBC/state bowling tournaments on a multi-year cycle. The 2025 spring (Q1-Q2) captured a tournament that lifted that period's revenue. 2026 spring normalized — April 2026 RevPAR was -31.8% YoY and YTD Jan-Apr was -13.1% YoY — as the tournament rotated out of market. Despite the spring normalization, TTM revenue still grew +15.2% YoY on post-flag stabilization in the back half of 2025. Underwrite the stabilized baseline; treat tournament-host years as recurring upside (~$50-100K incremental spring revenue on cycle).
The property is offered unpriced via a structured Call-for-Offers. QAR 92.7% PASS was confirmed in February 2026, with limited PIP and limited deferred capital requirements. The Wausau / Stevens Point submarket carries zero rooms under construction, with multiple competitive properties recently exiting the Choice Privileges distribution ecosystem.
Ownership is prepared to transact with qualified, deposit-heavy offers from credible buyers. Qualified principals are invited to execute an NDA and access the complete data room. Tours available May through August 2026.
Information deemed reliable but not guaranteed. Pro forma figures are estimates only. Buyer to independently verify all information. P&E Hotel Advisors represents the Owner exclusively. This does not constitute an offer to sell.
Investment highlights
P&E Hotel Advisors is privileged to present the opportunity to acquire a fee-simple interest in the Comfort Inn & Suites Weston - Wausau, a 60-key upper-midscale hotel located at 5810 Schofield Avenue in Weston, Wisconsin.
RGI trajectory: 47.1 (2022 independent) → 31.8 (2023 conversion) → 54.9 (2024 Comfort Y1) → 78.2 (2025 ramping) → 95-105 stabilized target.
The property was repositioned from independent operation to the Comfort Hotels flag in 2024, with a full renovation completed in 2025 — offering a turnkey, fully-renovated asset positioned to capture the rate improvement runway as the brand stabilizes.
Trailing-twelve-month total revenue (through April 2026) is approximately $1.30 million, with continued topline momentum through early 2026.
The asset is repositioned and fully renovated, sits directly adjacent to one of Wisconsin's largest bowling and entertainment centers, and is located in Central Wisconsin — a historically stable and consistent lodging market.
Bowling Tournament Demand Cycle
The Wausau corridor hosts rotating USBC/state bowling tournaments on a multi-year cycle. The 2025 spring (Q1-Q2) captured a tournament that lifted that period's revenue. 2026 spring normalized — April 2026 RevPAR was -31.8% YoY and YTD Jan-Apr was -13.1% YoY — as the tournament rotated out of market. Despite the spring normalization, TTM revenue still grew +15.2% YoY on post-flag stabilization in the back half of 2025. Underwrite the stabilized baseline; treat tournament-host years as recurring upside (~$50-100K incremental spring revenue on cycle).
The property is offered unpriced via a structured Call-for-Offers. QAR 92.7% PASS was confirmed in February 2026, with limited PIP and limited deferred capital requirements. The Wausau / Stevens Point submarket carries zero rooms under construction, with multiple competitive properties recently exiting the Choice Privileges distribution ecosystem.
Ownership is prepared to transact with qualified, deposit-heavy offers from credible buyers. Qualified principals are invited to execute an NDA and access the complete data room. Tours available May through August 2026.
Information deemed reliable but not guaranteed. Pro forma figures are estimates only. Buyer to independently verify all information. P&E Hotel Advisors represents the Owner exclusively. This does not constitute an offer to sell.
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