The Cedars of Williamsburg
A Stabilized Ten-Room Boutique Inn Across from the College of William & Mary — Colonial Williamsburg
Marketing description
The Cedars of Williamsburg is a ten-room boutique Inn situated on a 0.95-acre parcel at 616 Jamestown Road in one of Virginia's most enduring hospitality markets. Constructed circa 1940, the 2.5-story brick Colonial-style building reflects the architectural character that defines Williamsburg's preservation-focused lodging environment, and its position directly across from the College of William & Mary and within walking distance of Colonial Williamsburg places it at the intersection of the market's two most durable demand drivers.
The Inn's ten accommodations include standard guest rooms, spacious suites, and Cedars Cottage — a separate structure offering two private suite-style units. Mature landscaping buffers the property from Jamestown Road, while a gazebo and small outdoor event space behind the Cottage provide flexibility for intimate gatherings and modest private events. Common areas and exterior systems are well maintained, allowing incoming owners to focus primarily on cosmetic and experiential improvements rather than deferred maintenance.
Unlike many boutique inn markets with pronounced seasonal concentration, Williamsburg draws visitors year-round — spring and summer heritage tourism, fall foliage and university programming, winter regional travel, and a consistent flow of alumni visits, academic events, and institutional travel associated with William & Mary. The market attracts more than four million visitors annually and is supported by significant regional attractions including Jamestown Settlement and Busch Gardens Williamsburg.
The Inn operates at approximately 63–64% occupancy with an average daily rate near $173, reflecting stabilized performance across a diversified demand base. Detailed financials are available to qualified buyers upon execution of a confidentiality agreement.
The Cedars of Williamsburg is offered at $2,400,000. Contact Eben Viens for details: 802-380-7312.
Virginia Broker of Record: Garrett Realty Partners
Investment highlights
Named Most Underrated Travel Destination in the U.S. — Travel + Leisure recently recognized Williamsburg as the most underrated travel destination in the country, a designation that speaks to the market's depth and its continued relevance with a broad and evolving traveler base. For incoming owners, that kind of editorial visibility is difficult to manufacture and tends to have a meaningful effect on leisure demand.
Diversified, Year-Round Demand Base — The property benefits from an unusually balanced demand mix for an asset of this size: destination tourism, College of William & Mary institutional and alumni traffic, weddings, academic events, and regional leisure travel. This breadth moderates the seasonal volatility common to many small independent inns and supports dependable year-round occupancy.
Proximity to Colonial Williamsburg and William & Mary — The Inn's walkable position across from the College and adjacent to the Colonial Williamsburg historic district gives it a location advantage that is structural rather than cyclical. Both demand drivers have operated continuously for generations and show no meaningful signs of softening.
Stabilized Operating Performance — The Inn operates at approximately 63–64% occupancy with an ADR near $173, reflecting consistent performance across multiple demand channels. For buyers evaluating transition risk, a stabilized asset in an established market is a meaningfully different proposition than a turnaround or lease-up scenario.
Identified Value-Add Opportunities — Guest bathroom updates, in-room amenity improvements, revenue management optimization, and modest expansion of event and experiential programming each represent incremental paths to rate and revenue growth without requiring structural changes to the operating model.
Strong Regional Accessibility — Williamsburg sits along the I-64 corridor approximately 50 miles from Richmond, 150 miles from Washington D.C., and 200 miles from Raleigh, with air access via Newport News/Williamsburg International Airport (20 miles) and Richmond International (45 miles). The feeder market geography is broad and well-connected.
Architectural Character Consistent with the Market — The circa 1940 brick Colonial building fits naturally within Williamsburg's preservation-focused lodging environment. The property's historic detailing is an asset in a market where architectural authenticity is expected by guests and difficult to replicate with new construction.
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