Sunrise Plaza
Value-Add Opportunity
Marketing description
For registration requirements and regulations, please review here or contact Audrey Hanna | 518-625-8581| [email protected].
Sunrise Plaza, located at 2410 10th Avenue, South Milwaukee, WI 53172, presents a standout value-add and redevelopment opportunity in a growing infill submarket. Situated on 3.22 acres, the property features a 36,175 SF former neighborhood shopping center that is currently just 22% occupied, with much of the space already gray-boxed—creating a rare blank-slate opportunity for investors and developers. Positioned along 10th Avenue and surrounded by dense residential neighborhoods, the site is well suited for mixed-use, multifamily, residential, or modern retail redevelopment. The property is zoned GC (General Commercial), includes approximately 170 surface parking spaces, and offers flexibility for phased repositioning or full redevelopment. The opportunity is further enhanced by its location within an Opportunity Zone and preliminary municipal openness to Tax Increment Financing (TIF), supporting potential project feasibility and long-term upside. Strong local demographics—over 103,000 residents within a 3-mile radius—combined with convenient access to Downtown Milwaukee, Mitchell International Airport, I-41, and I-794 make this a compelling investment in one of South Milwaukee’s emerging redevelopment corridors!
- Non-Contingent
- Earnest Money Deposit is Greater of $20,000 or 10% of the Purchase Price
- Marketing Fee: 5% of the Winning Bid Amount, $20,000 minimum via Wire Deposit on or before closing
- $10,000 Participation Deposit
2410 10th Ave, South Milwaukee, WI 53172
Investment highlights
Wisconsin Auctioneer: Wagenson Auction Service, Carol Wagenson, Lic. #1237 - 52, Registered Wisconsin Auctioneer
- Redevelopment-Oriented Coverage 3.22-acre infill site with existing improvements offering interim income or demolition optionality. Low occupancy (22%) and recently grayboxed spaces provide a clean slate for redevelopment.
- Municipal Support & Incentives Municipality has been open to discussions regarding Tax Increment Financing (TIF) to support redevelopment plans. Municipality initiated conversations regarding TIF support for a multifamily/mixed-use redevelopment Opportunity to align project scope with city objectives and economic development goals.
- Flexible Zoning & Site Characteristics Zoning: GC (General Commercial), allowing for a range of redevelopment concepts. Approx. 170 surface parking spaces may support phasing or near-term reuse.
- Strong Local Demographics Dense surrounding population with over 103,000 residents within a 3-mile radius. Average household incomes of approximately $70,000+ within 1–3 miles, supportive of residential or service oriented uses.
- Strategic South Milwaukee Location Infill location with proximity to Milwaukee metro employment base. Located along 10th Avenue, connecting established residential neighborhoods and nearby commercial corridors.
- Opportunity Zone When structured properly and held longterm, being located within an opportunity zone can benefit equity investors via reduction in taxable gains.
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