Super 8 by Wyndham Phillips
Hospitality | 32 Keys
Marketing description
Ellsbury Group is pleased to present the Super 8 by Wyndham Phillips, a nationally branded hospitality asset located in Phillips, Wisconsin, within the heart of Wisconsin's Northwoods tourism and recreation corridor. The property represents a rare opportunity to acquire what is believed to be the only nationally branded hotel within Price County, creating a significant competitive advantage through brand recognition, Wyndham Rewards affiliation, and limited direct flagged competition.
The hotel benefits from consistent year-round demand drivers generated by tourism, outdoor recreation, regional business travel, contractors, hunting and fishing activity, snowmobiling, ATV traffic, and workforce-related lodging demand throughout Northern Wisconsin. Positioned along a primary corridor serving the region, the asset maintains strong visibility and accessibility for transient travelers and repeat regional guests.
As one of the only institutional-quality branded lodging options in the immediate market, the property is strategically positioned to capture guests seeking the consistency and reliability associated with a national reservation system. The Super 8 flag provides access to Wyndham's global distribution network and loyalty platform, further strengthening occupancy stability within a tertiary market that has limited branded supply.
This offering presents investors with the opportunity to acquire a well-located hospitality asset with an established operating history, strong regional positioning, and long-term upside potential through operational optimization, revenue management enhancements, and continued penetration of regional tourism and workforce lodging demand.
Investment highlights
- Strategic Northwoods location in Phillips, Wisconsin, a regional hub for tourism, outdoor recreation, and seasonal travel demand.
- Only nationally branded hotel in Price County, providing a significant competitive advantage and strong market positioning with limited direct flagged competition.
- Established demand drivers year-round, including leisure tourism, hunting and fishing traffic, snowmobiling, ATV recreation, and regional workforce lodging.
- Well-maintained, economy-class hospitality asset with recent PIP completion, supporting improved operational efficiency and brand compliance under the Super 8 flag.
- Strong visibility and accessibility along a primary travel corridor, benefiting from consistent transient traffic and repeat regional demand.
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