

Baymont by Wyndham Henderson
Hospitality | 48 keys | Reno 2024
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Property Description
The Baymont by Wyndham Henderson presents a compelling investment opportunity in the growing East Texas hospitality corridor. Strategically located near regional business hubs and key highways, this well-recognized Wyndham-branded asset benefits from strong name recognition and consistent transient and corporate demand. The property offers efficient operations, making it ideal for owner/operators seeking a scalable, mid-market hotel with upside potential. With opportunities to enhance revenue through targeted renovations, improved digital marketing, and optimized rate management, investors can unlock meaningful value. Henderson’s steady economic base—supported by energy, manufacturing, and local commerce—provides a reliable customer mix. This asset is well-positioned for both cash flow stability and long-term appreciation within a trusted global franchise system.
Location Description
Baymont by Wyndham Henderson benefits from a strategic East Texas location positioned between the major economic centers of Dallas and Houston, providing access to two of the state’s largest tech and employment hubs. Locally, the economy is anchored by major employers such as UT Health Henderson, Hormel Foods, Walmart, and Henderson Independent School District, supporting steady corporate and workforce-driven demand.
Higher education and workforce development are reinforced by Kilgore College and Texas Baptist Institute and Seminary, while the nearby Henderson Innovation Park enhances the area’s growing industrial and tech presence. Local attractions such as the Depot Museum, Lake Forest Park, and Henderson Civic Theatre drive leisure visitation, creating a balanced mix of business and transient demand.
Investment highlights
- Offered at current cap rate of 9.4%
- Current Cash on Cash Return 12.5%
- Depot Museum - 2 min drive
- Yates Park – 11 mins
- Gregg County airport – 17 miles
- LeTourneau University - 31 min drive
- Lake Tyler - 31 min drive
- Longview Mall - 42 min drive
- Pounds Field – 39 miles
- University of Texas at Tyler - 44 min drive
- Longview Station - 35 min drive
- Longview, TX (GGG-East Texas Regional) - 23 min drive
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