Red Apple Motel
About This Property
Marketing description
The Red Apple Motel benefits from its location within Yakima, Washington, a regional economic hub in Central Washington supported by agriculture, healthcare, transportation, workforce lodging demand, and seasonal tourism. The Yakima Valley is nationally recognized for its production of apples, hops, wine grapes, and other agricultural products, creating consistent demand from agricultural workers, transportation providers, contractors, and related industries throughout the year.
Yakima also benefits from several durable economic drivers including regional healthcare facilities, food processing operations, warehousing, and logistics activity. The market’s location along Interstate 82 and major regional transportation corridors supports commercial travel and workforce lodging demand across Central Washington.
In addition to workforce demand, the area continues to attract seasonal tourism driven by wineries, breweries, outdoor recreation, and regional events throughout the Yakima Valley. The region’s affordable housing pressures have also helped support stable occupancy across the economy lodging segment.
Recent STR benchmark data demonstrates that while the broader economy lodging market has experienced operational pressure over the past several years, stronger operators continue to outperform weaker competitors through disciplined management and operational efficiency. Overall, Yakima remains a stable secondary lodging market supported by diverse demand generators and long-term workforce-related travel activity.
Investment highlights
• Attractive Owner-Operator Opportunity
The Red Apple Motel presents an approachable entry point into hospitality ownership for a first-time buyer or hands-on owner operator seeking stable in-place cash flow with operational upside potential.
• Stable Existing Revenue Base
• Simple Operational Model
The asset benefits from a straightforward operating structure that allows a hands-on owner to directly impact profitability through active management, expense control, and operational oversight.
• Strong Regional Demand Drivers
Yakima continues to benefit from agriculture, food processing, healthcare, logistics, workforce lodging demand, and seasonal tourism traffic throughout Central Washington.
• Affordable Entry Point Into Hospitality Ownership
The property is well positioned for entrepreneurial buyers looking to transition into hotel ownership without the complexity and overhead associated with larger branded hotels.
• Opportunity to Improve Transient Business
One of the most compelling aspects of the investment is the ability for a future owner to reposition and improve the transient lodging portion of the business. A more active operator could immediately improve online positioning, OTA presence, room presentation, and revenue management strategy to capture additional market share.
• STR Market Data Supports Upside Potential
According to Yakima Economy STR benchmark data, the economy lodging segment generated a Running 12-Month RevPAR of approximately $47.29 as of March 2026. This demonstrates that the broader economy lodging market remains operationally viable and supports the potential for stronger room performance under improved operational execution.
• Branding and Repositioning Potential
A future owner may explore light repositioning, cosmetic improvements, or potential branding strategies to further improve transient occupancy, ADR growth, and overall operational performance.
• Operational Upside Through Hands-On Management
The property offers multiple avenues for future value creation including:
- Improved ADR management
- Enhanced online reputation and visibility
- Utility and expense management
- Cosmetic room upgrades
- Better occupancy penetration
- Operational tightening and staffing efficiencies
• SBA Financeable Opportunity
The property’s size, operational model, and owner-operator profile make it a strong candidate for SBA financing structures, creating an attractive pathway for first-time hospitality buyers.
• Opportunity to Create Long-Term Equity and Income
For the right owner operator, the Red Apple Motel presents an opportunity to acquire a cash-flowing hospitality asset while building long-term equity and creating a stable six-figure income stream through active operational involvement.
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