Dollar General
Retail | 7.53% CAP | 9,020 SqFt
Marketing description
Dollar General #4474 at 1820 East Main Street offers investors passive, corporately guaranteed net lease income backed by Dollar General Corporation (NYSE: DG), one of the country's most financially durable retailers with a BBB investment-grade credit rating and over 15,000 locations nationwide. The lease structure requires minimal landlord obligations, with predictable rent escalations and a full corporate guarantee.
Dollar General's business model is purpose-built for markets like this one. The value-price, everyday-essentials format is both recession-resistant and ecommerce-resistant, historically gaining market share during economic downturns as consumers trade down from traditional grocery and big-box retail. It is among the most proven net lease tenants in the country precisely because its demand drivers are structural, not cyclical.
The store sits on East Main Street along US Highway 60 — Pawhuska's primary commercial corridor — with strong visibility and full ingress/egress serving the surrounding trade area. As the county seat of Osage County and the governmental headquarters of the Osage Nation, Pawhuska functions as the regional hub for civic and commercial activity across a county of nearly 46,000 residents. The demographics are squarely in Dollar General's wheelhouse: a median household income near $46,000, a value-conscious consumer base, and limited competing retail alternatives in the immediate market.
What sets this location apart is the sustained economic tailwind created by the Pioneer Woman tourism ecosystem. Since Ree Drummond opened the Pioneer Woman Mercantile in downtown Pawhuska, the town has drawn up to 6,000 visitors per day — peaking at 15,000 on busy weekends — from across the country. That volume of outside traffic meaningfully expands the store's consumer base beyond local residents and has contributed to a broader revitalization of Pawhuska's retail economy. Combined with national attention from the Osage County-set film Killers of the Flower Moon, the market has a visibility and vitality unusual for a town of its size.
Investment highlights
- Investment-Grade Corporate Guarantor — Dollar General Corporation (NYSE: DG), rated BBB by S&P, guarantees the lease with the full faith and credit of one of America's largest retailers
- Passive NN Ownership -Tenant pays for Parking lot maintenence, and reinburses for insurance and real estate taxes.
- Predictable Rent Escalations
- Stong store history with multiple renewals.
- Near high traffic intersection.
- Tenant Reinburses for Taxes, Insurance and CAMs*
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