Mulberry Gap - Adventure Basecamp
A Boutique Outdoor Hospitality Retreat Purpose-Built for the Thriving Adventure Travel Market
Marketing description
Mulberry Gap Adventure Basecamp is a turnkey outdoor hospitality asset located in Ellijay, GA, serving the rapidly expanding North Georgia adventure travel market. Positioned as an authentic “adventure basecamp” with direct access to nationally recognized mountain-biking, gravel riding, hiking, and adventure riding routes, the property offers a curated mix of cabins, campsites/van sites, communal amenities, and on-site dining.
A robust online reputation reinforces the guest experience and operational model: Mulberry Gap maintains a 4.9-star Google rating with hundreds of reviews, consistently praised for hospitality, trail access, curated meals, and community-oriented atmosphere. This brand equity drives high repeat visitation and strengthens long-term revenue stability.
Guests are drawn to the property's outdoor-focused programming, proximity to the Cohutta Wilderness and Pinhoti Trail systems, and its unique identity within the Southeast recreation corridor.
Investment highlights
- Award-Winning Adventure Destination
- Established and recognized experience hub for ADV riding, overlanding, mountain biking, gravel cycling, hiking & outdoor travel.
- Unique Product Mix
- Rustic cabins, camping/van sites, communal amenities, on-site dining, and hot tubs — positioned to capture premium experiential demand.
- Direct Trail Connectivity
- Immediate access to nationally recognized trail systems, forest service roads, long distance bikepacking, thru-hiking, and BDR or Backcountry Discovery Routes, driving repeat visitation and long booking windows.
- Proven Operating Platform
- Turnkey lodging + curated guest services including shuttle support and communal meals, with add-on potential for guided experiences and mountain bike / ADV bike rentals.
- Strong Drive-Market
- ~2 hours from Atlanta and central to the Southeast outdoor recreation corridor; robust year-round regional demand.
- Clear Value-Add Path
- Potential to immediately add a 12th cabin with a ~$35k-$40k investment an an approximate 1.5 to 2-year immediate ROI in terms of bookings. The platform/foundation for a 12th cabin has already been set. Further opportunity to expand lodging density (cabins + RV pads), enhance events/retreats, and improve ADR through premium upgrades. There are ±5 acres currently undeveloped which could fit approximately 4 additional elevated cabin units once utilities are run. Furthermore, with an investment of ~$5k, the Hilltop Cottage could be upgraded to accommodate 1-3 additional guests.
- Brand Equity & Lifestyle Appeal
- Authentic “basecamp” identity, guest community culture, and destination-style programming that differentiates from traditional RV parks and campgrounds.
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