
Super 8 by Wyndham Jasper
56-Key Super 8 by Wyndham | 26% Revenue Growth in 2025 | $37,500/Key | Jasper, IN
Marketing description
The Super 8 by Wyndham Jasper offers a compelling value-add investment opportunity in a stable, manufacturing-driven secondary market in Southern Indiana. This 56-key, three-story interior corridor hotel, built in 1995 on 1.14 acres, features excellent visibility and convenient access along US 231, the primary north-south corridor serving Dubois County and the broader region.
The property delivered a strong operational turnaround in 2025. Room revenue increased 26.0% year-over-year to $701,139, supported by a significant 7.33 percentage point rise in occupancy to 42.25% and a 4.6% increase in ADR to $81.29. Most impressively, the hotel dramatically outperformed its competitive set, achieving a RevPAR Index (RGI) of 219.7 in 2025 along with MPI of 158.0 and ARI of 139.1 — among the strongest results in its class. Room revenue has grown 28.2% since 2023, demonstrating clear momentum.
Jasper benefits from a diversified and resilient demand base. Major manufacturers including Kimball International, MasterBrand Cabinets, and Jasper Engines & Transmissions drive consistent weekday business travel. Institutional demand from Deaconess Memorial Medical Center and Vincennes University Jasper Campus adds stability, while leisure and event-driven demand receives a major boost from the annual Strassenfest festival (drawing over 30,000 visitors) and proximity to Holiday World & Splashin’ Safari, Patoka Lake, and French Lick resorts. The market enjoys very low unemployment (2.1–2.5%) and a pro-business environment.
The asset itself is a straightforward limited-service hotel with an outdoor pool, business center, 400 square feet of meeting/event space, high-speed internet, and 89 surface parking spaces (1.59 per room). The long-term Super 8 by Wyndham franchise affiliation delivers national brand recognition, access to the Wyndham reservation system, and guest loyalty benefits.
Priced at $2,100,000 ($37,500 per key) Significant upside remains through refined revenue management, operational efficiencies, and growth in ancillary income from the meeting space and other amenities. This is an ideal opportunity for an owner-operator seeking a manageable asset or an investor looking for current income and value-add potential in a stable secondary market.
Contact the listing broker for the full offering memorandum, detailed financials, or to schedule a tour.
Investment highlights
56-key, 3-story interior corridor Super 8 by Wyndham franchise hotel built in 1995 on 1.14 acres with outdoor pool, business center, and 400 SF meeting/event space
Strong 2025 turnaround: Room revenue surged 26.0% year-over-year to $701,139, driven by +7.33 percentage point occupancy gain to 42.25% and +4.6% ADR increase to $81.29
Exceptional competitive outperformance: 2025 STR indices of MPI 158.0 | ARI 139.1 | RGI 219.7 (industry-leading RevPAR Index); also strong in 2024 (RGI 172.4)
Proven growth trajectory — room revenue up 28.2% from $546,985 in 2023 to $701,139 in 2025
Diversified & resilient demand base from major manufacturing (Kimball International, MasterBrand Cabinets, Jasper Engines & Transmissions), healthcare (Deaconess Memorial Medical Center), university (Vincennes University Jasper Campus), highway transient on US 231, and leisure/tourism including the annual Strassenfest festival (30,000+ visitors) and proximity to Holiday World & Splashin’ Safari
Strategic high-visibility location on US 231 with excellent access for both pass-through and destination demand
Limited-service operation that is easy to manage with significant value-add upside through improved revenue management, operational efficiencies, and ancillary revenue (meeting space, etc.)
Long-term Super 8 by Wyndham franchise providing national brand recognition, central reservations system access, and loyalty program benefits
Attractive entry pricing at $2,100,000 ($37,500 per key)
Strong market fundamentals: very low unemployment (2.1–2.5%), skilled manufacturing workforce, and business-friendly environment in Dubois County
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