100 Bulldog Boulevard, Borger, TX 79007

NewGen Advisory presents for sale the 89-unit dual-brand Motel 6/Studio 6 in Borger, TX. This exterior corridor property offers investors the opportunity to acquire an absentee-managed asset with a full G6 renovation completed in 2025, including updated flooring throughout all rooms, refreshed bathtubs, and completed interior and exterior painting. This leaves minimal to no capital improvements required by the brand and a truly turn-key operation ready for a new owner.

Borger, Texas is a community strategically positioned in the heart of the Texas Panhandle, offering a compelling combination of regional accessibility and consistent demand drivers for lodging. The city serves as a practical hub for travelers and workers moving through the Panhandle corridor, with a steady base of commercial and government-related demand supported by local industry, municipal activity, and regional business traffic.

Adding to its demand profile, Borger sits just minutes from Lake Meredith National Recreation Area — the only National Recreation Area in the Texas Panhandle — drawing a reliable stream of outdoor recreationists, campers, and day-trippers who require convenient overnight accommodations. This blend of corporate weekday demand and leisure weekend traffic creates a diversified lodging demand mix, providing hotel operators with multiple revenue channels and reducing reliance on any single market segment.