
Urban Hotel Redevelopment | Historic Banner Building
Adaptive Reuse Hotel Conversion Opportunity
Marketing description
Boldface Hospitality Advisors ("BHA") is pleased to exclusively offer for sale the fee-simple interest in the Historic Banner Building ("Property"), a ±35,000 SF, five-story landmark asset at 215 North Mesa Street in Downtown El Paso, Texas. The Property is being presented as a premier boutique hotel conversion opportunity — a rare chance to deliver curated guestrooms, richly designed public spaces that honor the building's century-old character, a full-service lobby restaurant and bar, and a rooftop bar and patio in one of the Southwest's most storied and rapidly revitalizing downtown locations.
Originally completed in 1910 and designed by the celebrated firm Trost & Trost, the Banner Building stands as El Paso's first reinforced concrete high-rise. Its five floors, exposed concrete facade, and prominent corner presence at Mesa and Mills Streets — directly across from San Jacinto Plaza — create the ideal canvas for a high-character boutique hotel that is as compelling to guests as it is to investors. The hotel may operate as a fully independent boutique property or affiliate with a lifestyle brand under Hilton, Marriott, Hyatt, or IHG's soft brand collections subject to franchise approval.
The Banner Building offers one of the most compelling incentive stacks in U.S. hospitality real estate — four programs working in concert to reduce development costs, expand the capital stack, and eliminate capital gains on appreciation: (i) 20% Federal and 25% State Historic Tax Credits; (ii) Opportunity Zone qualification, which eliminates capital gains tax on appreciation after a 10-year hold; (iii) TEA/HUA qualification ($800K minimum investment instead of $1.05MM) for EB-5 Investors; and (iv)Tax Increment Reinvestment Zone (TIRZ) designation.
Investment highlights
- Landmark Historic Asset -- Upper Upscale / Luxury Hotel Conversion Opportunity
- Historic Tax Credits Advantage (45%) -- Federal HTC (20%) + Texas State HTC (25%)
- Part 1 and 2 Historic Tax Credit Application -- approved by the Texas Historical Commission and National Park Service
- Opportunity Zone (OZ) -- Zero Capital Gains Tax on Appreciation After 10-Year Hold
- EB-5 Eligibility -- TEA Qualified (HUA), $800K minimum EB-5 Investment (instead of $1.05MM)
- Tax Increment Reinvestment Zone (TIRZ) -- Benefits include infrastructure reimbursements and grants
- Fully Programmed Hotel Concept -- 64 proposed rooms without vertical development, Restaurant, Bar, Public Space/Lounge Area, and Rooftop Bar/Garden
- Strong In-Place Market RevPAR -- Compset Hotels' RevPAR has surged nearly 20%, rising from $105.8 in 2022 to $126.31 in 2025. Momentum has continued into 2026, with April YTD RevPAR at $127, and T-12 RevPAR reaching $131
- Prime Location -- Irreplaceable Downtown Address
- Significant City Investment in Downtown El Paso -- over $500 million in commited public and private projects underway, spearheaded by Convention Center expansion, San Jacinto Plaza revitalization, and Southwest University Park entertainment district).
- Offered Unencumbered -- Flexible Deal Structure
Listing Contacts

Valuation Calculator
Valuation Metrics
Map
Zoning
Broker Selected Comps View More Comps
Property History
Tax History
Similar Properties
Is there information that looks off?












