The Herbie
Lincoln boutique motel with current income, 1-acre site, and value-add upside
Marketing description
The Herbie is a boutique limited-service motel/short-term lodging opportunity located at 926 Oak Street in Lincoln, Nebraska. Situated on approximately 1 acre, the property consists of a three-building motel complex totaling approximately 6,602 SF, with renovated active guest rooms, onsite paved parking, and a curated outdoor courtyard amenity area.
The property includes 13 existing units/keys, including a larger three-bedroom, two-bathroom unit that may serve as owner/operator quarters or an additional rentable accommodation. All active guest rooms were renovated in 2023–2024 with updated boutique finishes, keyless smart-lock entry, FF&E, appliances, décor, and guest amenities. Select units include full kitchenettes.
The offering provides a turn-key hospitality foundation with meaningful value-add upside through enhanced operations, improved marketing, expanded booking strategy, and potential renovation or activation of the gutted Building 3 shell, subject to buyer due diligence, permits, and feasibility. The sale includes real estate, site improvements, FF&E, furnishings, appliances, décor, operating supplies, The Herbie brand, website/domain, and existing booking infrastructure.
The Herbie is located at 926 Oak Street in Lincoln, Nebraska, positioned within an established infill area of the city with convenient access to downtown Lincoln, the Historic Haymarket, the University of Nebraska–Lincoln campus, Memorial Stadium, Haymarket Park, and regional transportation corridors. The location offers a practical blend of lodging accessibility and neighborhood character, making it well-suited for short-term stays, visiting workers, event travelers, game-day guests, and value-conscious visitors seeking a more flexible alternative to traditional hotel accommodations.
The property benefits from proximity to key Lincoln demand drivers, including downtown entertainment, university activity, athletic events, government and business travel, and regional medical, construction, and workforce-related lodging needs. Public property data identifies the site at 926 Oak St., Lincoln, NE 68521, with Lincoln Amtrak approximately 1.7 miles away and Lincoln Airport approximately 3.5 miles away. Lincoln's downtown/Haymarket area includes attractions such as The Railyard, Memorial Stadium, and the Haymarket pedestrian corridor connecting the Haymarket area with the UNL campus.
Investment highlights
Investment Highlights
- Boutique hospitality investment opportunity located near Memorial Stadium, UNL, Haymarket District, Pinnacle Bank Arena, and key Lincoln event demand drivers
- 13 current units, including 12 standard guest rooms and one flexible 3BR/2BA suite that can remain income-producing or function as owner/operator living quarters
- Full 1.00-acre site with existing paved parking, site circulation, outdoor guest areas, and meaningful land-backed upside
- Separate gutted building creates a clear value-add path for potential future unit expansion, reconfiguration, or alternative hospitality use
- Potential expansion concept of up to 6 additional standard units or 3 two-bedroom units, subject to buyer verification, zoning, permitting, and buildout feasibility
- Renovated boutique-style rooms with modern finishes, contactless guest experience, courtyard amenities, and strong guest feedback themes
- Existing operating infrastructure in place, including brand, domain, booking framework, FF&E, furniture, appliances, décor, and operating supplies
- H3 Highway Commercial zoning supports flexibility for continued hospitality use and future redevelopment evaluation
- Opportunity for a more active owner/operator or hospitality investor to improve performance through direct marketing, rate strategy, expense control, and expansion execution
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