Quality Inn & Suites
Underperforming Santa Fe Hotel — 25% Below Compset
Marketing description
Matthews Real Estate is pleased to exclusively represent the seller in the disposition of the Quality Inn Santa Fe, an underperforming hotel offering a strong value‑add opportunity in one of the Southwest’s most established cultural and tourism markets.
The property currently trails its competitive set, with RevPAR and occupancy roughly 25% below nearby Baymont, Days Inn, Ramada, and Econo Lodge, creating clear upside for a new owner to reposition the asset toward market norms. Santa Fe’s demand base is broad and resilient, driven by Historic Downtown, Canyon Road, the Georgia O’Keeffe Museum, Meow Wolf, and major annual events such as Indian Market, Spanish Market, Wine & Chile Fiesta, and the International Folk Art Market. Ski Santa Fe and the surrounding Sangre de Cristo Mountains further support year‑round visitation.
Converted from a GreenTree Inn in 2023, the hotel received substantial renovations including new paint, furniture, and guestroom upgrades, reducing near‑term capital needs. Located just 10 minutes from Historic Downtown, the property offers convenient access to Santa Fe’s top attractions, restaurants, galleries, and museums.
Additional demand stems from Los Alamos National Laboratory, a major economic engine for Northern New Mexico, along with state government offices and regional institutions. Santa Fe’s balanced mix of leisure, cultural, government, and institutional demand supports consistent occupancy and ADR throughout the year, reinforcing the long‑term stability and upside of the asset.
Investment highlights
• Underperforming Opportunity with Significant Upside: The Property currently trails its competitive set, with RevPAR and occupancy approximately 25% below nearby competitors including Baymont, Days Inn, Ramada, and Econo Lodge.
• Diverse Santa Fe Demand Generators: Benefits from a diverse tourism economy driven by Historic Downtown, Canyon Road, the Georgia O’Keeffe Museum, Meow Wolf, and numerous art and cultural attractions. Major events including Indian Market, Spanish Market, Wine & Chile Fiesta, and the International Folk Art Market create strong compression periods, while Ski Santa Fe and the surrounding Sangre de Cristo Mountains support year round visitation.
• Recent Renovations: Converted from a GreenTree Inn in 2023, the Property underwent substantial renovations including new paint, furniture, and guestroom upgrades. The recent improvements help position the hotel competitively while minimizing near term capital needs.
• Near Historic Downtown Santa Fe: Located just 10 minutes from Historic Downtown, the Property offers convenient access to the city’s top attractions, restaurants, galleries, museums, and cultural landmarks.
• Los Alamos National Laboratory & Government Demand: Benefits from its proximity to Los Alamos National Laboratory (LANL), a major economic engine for Northern New Mexico ($5B annual economic impact), as well as demand generated by state government offices and regional institutions.
• Year Round Market Fundamentals: Unlike many seasonal lodging markets, Santa Fe benefits from a balanced mix of leisure, government, cultural, and institutional demand. This diversified demand base helps support consistent occupancy and ADR performance throughout the year.
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