Shot Rock Holdings - Jeff Fassett
Listed by Shot Rock Holdings - Jeff Fassett
Unpriced
4800 West White Mountain Boulevard
Details
Property Type Land
Sub Type Residential, Commercial
Pads 5
Acreage 5 - 32
Zoning Commercial and PUD
Investment Type Value Add
Ground Lease No
Sale Condition For sale by owner
hospitality and recreation destination
Marketing description
Key Potential Uses Include:
- Hospitality: A 100-key hotel resort (~62,000 SF) featuring a full-service restaurant and bar.
- Recreation Anchor: A 5± acre Sports & Fun Center featuring 10 indoor pickleball courts, an indoor golf/simulator experience, pool and spa facilities, and an event/tournament venue.
- Commercial Activation: A 1± acre flagship corner pad featuring a “Morning Brew” drive-through coffee & bakery, alongside a 3± acre marketplace for retail, restaurant, and office spaces.
- Residential Component: A 20± acre gated Planned Unit Development (PUD) with approximately 120 upscale townhome and duplex residences.
- Parking & Transportation: Structured parking with an integrated shuttle service connecting guests to regional attractions (golf, casino, skiing, lakes, and local airport access).
Investment Thesis
The project is uniquely positioned to become a prominent regional destination asset by leveraging:
- Strong Regional Draw: High tourism inflow from the Phoenix metropolitan area (~180 miles).
- Market Gap: Limited supply of integrated resort and recreation concepts in the White Mountains.
- Experiential Demand: Robust, growing demand for multi-generational, experiential travel destinations.
- Year-Round Programming: Continuous seasonal appeal, spanning summer lake recreation, winter skiing, corporate events, and sports tournaments.
Investment highlights
32± acre mixed-use development currently advancing through entitlement and engineering coordination. The project is designed as a comprehensive destination resort campus, seamlessly integrating hospitality, recreation, and residential components to capture year-round demand in the White Mountains region.
- Total Development Cost: $62M – $80M
- Projected Stabilized Value: $105M – $125M
Listing Contacts
Shot Rock Holdings - Jeff Fassett
Listed by Shot Rock Holdings - Jeff Fassett
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Zoning
C-1 CommercialSpecial CommercialLight Commercial
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View all 103 uses Last updated Apr 6, 2026 For deeper zoning details, reports are available at Zoneomics
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