2924-28 Upshur Street
Multifamily | 8 Units | $437,500/unit
Marketing description
South Coast Commercial is pleased to present 2924-28 Upshur Street, an eight-unit multifamily property on a ±7,405 square foot parcel in the highly desirable Roseville-Fleetridge neighborhood of San Diego. The ±4,000 square foot building, constructed in 1967, includes four attached garage spaces and two surface parking spaces, providing stable interim income while remaining fully flexible for future redevelopment
Zoned RM-3-9, the property supports high-density multifamily development, offering the potential to deliver a substantial number of units in a coastal-adjacent, in-demand residential community. Strategically located near Liberty Station, Point Loma, and downtown San Diego, the site benefits from strong transit connections, including Coaster rail access, and is just minutes from San Diego International Airport. With its combination of parcel size, zoning, infrastructure, and location, 2924-28 Upshur Street represents a compelling opportunity to redevelop into a multifamily project that meets the market’s demand for housing in one of San Diego’s most sought-after neighborhoods
Investment highlights
- Rare ±7,405 SF lot located in Roseville-Fleetridge, one of San Diego’s most highly coveted coastal-adjacent neighborhoods
- Existing eight-unit building provides immediate income to offset holding costs during the planning and entitlement phase
- Favorable RM-3-9 zoning allows a substantial multi-family unit count, maximizing the site’s economic potential
- Ideal topography and existing utility reduce site preparation costs, enabling faster buildout and earlier revenue generation
- Close to Liberty Station, Point Loma, downtown San Diego, parks, dining, and retail, increasing unit marketability
- Minutes from Coaster stations and San Diego International Airport, appealing to commuters and residents seeking connectivity
- Limited redevelopment parcels in Roseville-Fleetridge create rare entry into a stable, high-demand residential submarket
- Affluent neighborhood demographics support premium achievable rents for new, high-quality multifamily units
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