3335 Landmark Lane
Value-Add Property - 46,400 SF Excellent Access and Frontage
Investment highlights
Executive Summary
Landmark Self Storage is a 46,400 SF institutional-quality self-storage facility offering 327 non-climate-controlled and 52 climate-controlled units, strategically positioned on a hard corner with direct frontage on HWY-24 (44,000+ VPD) in Colorado Springs, CO. The 3-mile trade area supports a population of 121,361 with an average household income of approximately $70,000. The Southeast Colorado Springs corridor continues to benefit from new residential development and steady tenant demand.
The Opportunity
The facility was developed in two phases (2009 and 2022) as a defensive position to the owner's adjacent multifamily project, not as a core business. As a result, operations have been severely neglected: management is shared with the owner's multifamily portfolio, staff has limited storage-specific expertise, and the property lacks a dedicated website. The facility relies on StorageCafe as its primary leasing channel, with no meaningful SEO presence, no institutional revenue management program, and an unreliable call-answering and prospect follow-up system. Software infrastructure is outdated, limiting the owner's ability to optimize rates or manage tenant relationships effectively.
Value-Add Strategy
A qualified operator can drive meaningful performance improvement through the following initiatives:
• Platform upgrade: Implement institutional-grade property management software to optimize operations, rate management, and tenant experience
• Digital presence: Launch a facility-specific website with SEO to capture organic demand and improve lead conversion
• Revenue management: Align street rates to market and deploy a structured ECRI program
• Lead capture: Engage a professional call center to improve prospect conversion
• Ancillary revenue: Introduce tenant insurance and additional revenue streams
Investment Thesis
Landmark Storage represents a compelling opportunity to acquire a Class B+/A- asset at replacement cost. The facility's operational deficiencies are entirely correctable, presenting a clear path to significant lease-up and revenue growth under competent management.
All site visits must be scheduled in advance through agent.
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