Winyah Bay Club
Hospitality | 17 Keys
Marketing description
SERHANT. presents Winyah Bay Club & Resort, a turn-key waterfront hospitality and marina property in historic Georgetown, South Carolina — offered at $14,999,999. The asset combines a collection of income-producing waterfront cottages with a private 20-slip marina (30' slips, water/electric hookups), a 12'x40' saltwater pool, and the 1,000 SF Sand Bar events pavilion, all positioned directly on Winyah Bay at the confluence of the Sampit, Black, Pee Dee and Waccamaw Rivers.
Currently operating as a licensed short-term rental and private events destination, the property carries an established direct-booking history, an active fishing tournament and wedding/retreat calendar, and smart-home technology across every unit. Georgetown sits 30 minutes south of Myrtle Beach and under an hour north of Charleston — inside the demand shadow of two major coastal markets while remaining significantly under-supplied with comparable waterfront hospitality and marina product.
Investment upside includes continued STR operation, boutique inn/brand repositioning, marina and dockage expansion, and an expanded events and corporate retreat program. Offered on a confidential basis; full financials, T-12, and diligence materials available to qualified purchasers under executed NDA.
Contact Christopher Smith and Christopher Bowes, SERHANT., for the complete offering memorandum.
Investment highlights
- 17 Waterfront Cottages: 2BR/2.5BA two-story elevated construction. King master, twin/flex second BR, sleeper sofa. Approx. 1,200-1,400 heated sq ft each. Smart locks, smart home tech, luxury linens. Core revenue driver. New construction commands ADR premium. Keyless self-check-in reduces labor costs.
- Private Boat Slips (20): 30-ft slips with water and electric hookups. ICW and Pee Dee River access. Steps from each cottage. Rare differentiating amenity. Creates distinct demand segment: boaters, anglers, ICW cruisers. Justifies $40-60/night ADR premium vs. non-marina properties.
- The Sand Bar Amenity Center: 1,000 sq ft open-air covered pavilion. Grill + flattop grill, 2 large flat-screen TVs, Wi-Fi. Seats 20+. Outdoor area accommodates 40-50 for events. Primary F&B and event monetization point. Wedding receptions, corporate retreats, fishing tournaments. Currently undermonetized with outsourced catering.
- Waterfront Saltwater Pool: 12 x 40 ft saltwater pool with waterfront views. Amenity differentiator vs. non-pool STR properties. Extends usable season. Drives family and wedding group bookings.
- Marina Infrastructure: Large dock, gazebo with fish cleaning stations, comfortable seating, full water/electric service. Fishing tournament venue. ICW boater destination. Ancillary revenue from slip leases to non-guests.
- Concierge Services: On-site massages, childcare, catering coordination, private chefs, guided tours. Golf cart transportation. RevPAR and revenue-per-guest multiplier. High-margin ancillary stream once volume justifies staffing.
- New construction (2025) with luxury finishes, smart home tech, elevated coastal architecture, and keyless entry. No deferred maintenance. Premium linens and terry throughout. Fully equipped kitchens reduce F&B dependency and appeal to longer-stay guests.
- 15-20 boat slips on the ICW with full hookups is a rare and irreplaceable amenity. Creates an entirely distinct demand segment. ICW access from both water and land is unique in this submarket. Fishing tournament hosting (Elite Redfish Series, Southern Redfish Cup) generates incremental exposure.
- Sand Bar venue at 40-50 capacity is appropriate for boutique events. Partnerships with 2 local caterers are operational. Full-property buyout capability (17 cottages, ~75 guests) positions WBC for wedding weekends and corporate retreats. Event revenue stream is nascent but has clear upside trajectory.
- 5.0 / 5.0 Airbnb rating, Superhost designation achieved within 6 months of opening. 100% response rate. Repeat guests documented in reviews. Guest comments cite cleanliness, water access, dock facilities, and overall setting as standout positives.
*Information is for illustrative purposes only and information is reliable but not guaranteed. Buyer responsible for own due diligence*
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