875-893 Broad Street
Prime Trophy Development Site in Downtown Newark
Marketing description
875-893 Broad Street occupies an irreplaceable position at the epicenter of Newark's downtown, directly at the corner of Broad Street and Williams Street. The property sits across from Newark City Hall and the Prudential Center arena, placing it within steps of the city's largest employers, entertainment venues, transit hubs, and educational institutions.
Downtown Newark provides the key components for a cohesive development market. It is home to major corporate anchors, including Prudential Financial's global headquarters, Audible, Panasonic North America, PSEG, and Mars Wrigley's U.S. headquarters. Horizon Blue Cross Blue Shield is also pursuing a new ground-up 250,000 SF headquarters in the central business district as part of a redevelopment plan that could bring up to 1,000 apartments to the Penn Station area. This corporate base is reinforced by Rutgers University–Newark, NJIT, Rutgers New Jersey Medical School, and University Hospital, which collectively draw tens of thousands of students, faculty, and healthcare workers into the urban core each day.
The downtown balances local amenities such as retail, dining, and new residential communities, which are important for attracting and retaining workforce talent. Broad Street serves as the city's primary commercial artery, with national tenants, local businesses, and services, anchored by the Whole Foods at the redeveloped Hahne & Co. building. Recent luxury multifamily deliveries — including Newark Urby, Vermella Broad Street, and 540 Broad Street — are adding thousands of residents within walking distance of the Property, while the proposed 53-story, 490-unit tower directly adjacent at 900 Broad Street signals the next wave of high-density growth at the Property's doorstep.
Investment highlights
Rare Opportunity
884-unit, 36-story tower on 0.64 acres in the heart of Downtown Newark. The proposed development also includes approximately 9,546 SF of ground-floor retail and 570 parking spaces at one of Newark's most prominent intersections.
Strong Attributes
Located directly across from Newark City Hall and the Prudential Center ('The Rock') within an Opportunity Zone and Urban Enterprise Zone. The site's location makes it a strong candidate for a long-term tax PILOT, which can materially reduce the tax burden and significantly enhance project economics.
Exceptional Transit Access
10-minute walk to Newark Penn Station. NJ Transit offers service to Hoboken and New York Penn Station, PATH trains to the World Trade Center and Midtown Manhattan, and Amtrak connections to New York, Boston, Philadelphia, and Washington DC.
Surrounded by Major Corporate Headquarters, Retailers & Institutions
Within walking distance are the global headquarters of Prudential Financial, the U.S. headquarters of Panasonic and Audible, and offices of WebMD, PSEG, Mars/Wrigley, Horizon Healthcare, and more. Retailers including Whole Foods and the Nike Store are a short walk away, and the celebrated Ironbound District — one of the region's premier dining destinations — is minutes from the site.
Newark's Development Boom
More than 4,000 apartment units have been delivered or are actively under development since 2016, yet the citywide vacancy rate remains near historic lows at just 1.5, and average annual rent growth has exceeded 7%.
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