Comfort Suites Midland
Comfort Suites | 61 Keys | $81/key | 9.7% Cap
Marketing description
Singh Commercial Group, KW Commercial is pleased to present to qualified buyers an exclusive opportunity to acquire the Comfort Suites by Choice. The Midland Comfort Suites is a 61-key, interior-corridor hotel sitting directly on the I-20 interstate highway- one of the most heavily trafficked and amenity-rick corridors in Midland. The four-story, 37,500 SF asset sits on a 1.30-acre commercial pad with an outdoor swimming pool, breakfast area, and direct interstate visibility from I-20.
Built in 2014 and franchised under the Comfort Suites by Choice hotels flag, this Class A location offers a significant value-add opportunity. By executing the PIP and implementing disciplined revenue management, a buyer can project a $350K–$500K revenue lift and a $250K+ NOI increase.
The hotel is currently operating under a 20-year franchise agreement, with a termination window expected in 2027. This gives a buyer the flexibility to evaluate whether to remain with the current brand, pursue an upflag to a stronger franchise, or deflag the property if that better supports the investment strategy.
MIDLAND METRO OVERVIEW
Midland is the heart of the Permian Basin. It’s the largest energy market in the U.S. Hotel demand, which comes from oilfield service, drilling crews, corporate energy travel and steady I-20 leisure. The market moves with the rig count but has stayed one of the highest-rate lodging markets in Texas through both cycles.
Midland is a tourism hotspot, attracting nearly 500,000 people annually who contributing hundreds of millions of dollars to the city annually, thanks to attractions like the Scharbauer Sports Complex, the Museum of the Southwest and the Permain Basin Petroleum Museum.
Investment highlights
- Fee simple interest in the 61-room, four-story, interior-corridor Comfort Inn Midland
- Offered at significantly below replacement cost
- Opportunity to implement revenue management and improve RevPAR
- Lodging revenue the strongest of the trailing three years
- Direct I-20 visibility, at the W interstate 20 / W Summit Ave interchange
- One of Texas's highest-rate lodging markets
- Outperforming the competitive set with RevPAR running 11% above compset
- Sits directly at the I-20 intersection
- Recognized as the absolute heart of the Midland Basin
- City's fastest-growing employment and tourism corridor.
- Multiple overlapping demand generators
- Largest energy market in the U.S. Hotel demand which comes from oilfield service, drilling crews, and corporate energy travel, and steady I-20 leisure
- The market moves with the rig count, but has stayed one of the highest-rate lodging markets in Texas through both cycles.
- Mildland's hotel demand is driven entirely by the inland energy sector, corporate travel and regional events.
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